what is off page SEO

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.>
When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.
It is sometimes difficult to spot the good links; here are a few questions you should ask yourself when you are looking at sites or pages to get links from:

• Is this site or page relevant to what I do?
• Is this site linking out to any low quality off topic sites?
• Is this site or page going to send the right sort of traffic?
• Is this site or page ranking well in the search engines?
• Does this site have a lot of links from other websites?

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.

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Why Web Services

The term Web services describes a standardized way of integrating Web-based applications using the XML, SOAP, WSDL and UDDI open standards over an Internet protocol backbone. XML is used to tag the data, SOAP is used to transfer the data, WSDL is used for describing the services available and UDDI is used for listing what services are available. Used primarily as a means for businesses to communicate with each other and with clients, Web services allow organizations to communicate data without intimate knowledge of each other's IT systems behind the firewall.

Unlike traditional client/server models, such as a Web server/Web page system, Web services do not provide the user with a GUI. Web services instead share business logic, data and processes through a programmatic interface across a network. The applications interface, not the users. Developers can then add the Web service to a GUI (such as a Web page or an executable program) to offer specific functionality to users.

Web services allow different applications from different sources to communicate with each other without time-consuming custom coding, and because all communication is in XML, Web services are not tied to any one operating system or programming language. For example, Java can talk with Perl, Windows applications can talk with UNIX applications.
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Web desing Tips

1. Motivate: Design your site to meet specific user needs and goals. Use motivators to draw different user "personae" into specific parts of your site.
2. User task flow: Who are your users? What are their tasks and online environment? For a site to be usable, page flow must match workflow.
3. Architecture – it's 80% of usability, Build an efficient navigational structure. Remember – if they can't find it in 3 clicks, they're gone.
4. Affordance means obvious: Make controls understandable. Avoid confusion between emblems, banners, and buttons.
5. Replicate: Why reinvent the wheel? Use ergonomically designed templates for the most common 8-12 pages.
6. Use a reference (but don't copy it!)
7. If you see an interesting web design, color scheme or layout, try to use it as a starting point for your own web design.
8. Use a stats package: Monitor traffic through your site. Which pages pique user interest? Which pages make users leave? Adjust your site accordingly.

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